Brand Strategy + Positioning

I love the strategic deep dives into consumer research, sifting through data and signals to unearth insights that drive answers to the big questions about your brand: Who are you? Who are you for? And why does it matter?

KOR Shots

I joined KOR Shots as a fractional marketing lead in Q1 2026, just as a rebrand was underway. I oversaw a digital refresh on their DTC as well as on Amazon and in-store at Whole Foods and regional accounts. I also assumed ownership of CRM, paid + organic social, and influencer / community.

Sales at Whole Foods flipped from a negative -30% YoY to a positive YoY comp, web metrics are up across the board, and our social accounts have seen +10% follower growth.

sézane

I localized strategy to reflect regional consumer product preferences and values while collaborating with the international marketing team to preserve and articulate the global brand vision.

ModCloth

I led the core team responsible for updating the vintage-meets-modern aesthetic and quirky personality of ModCloth.

We conducted consumer research in three markets nationwide to inform a rearticulation of our brand positioning, including a new logo and a fresh approach to styling, casting, and product storytelling.

Shoedazzle

I used consumer insights to revamp the ShoeDazzle brand and GTM strategy, balancing the needs of loyal existing subscribers and promising growth segments.

We used that rebrand to dial in creative, talent, and brand strategies to reach new audiences.