PRODUCT MARKETING
Across Categories, I help identify product opportunities with customer research, whitespace evaluation, and sharp positioning.
I directed the launch of Neuro Magnesi-Om at Moon Juice. This new formula innovation launched in September 2025 and outperformed launch forecast by +170%.
The Moon Juice Bliss Miss adaptogenic hot cocoa set featured an exclusive, co-branded Burt’s Bees lip balm.
The campaign “Sleep is the Ultimate Luxury” helped skyrocket the new cherry flavor of Sleepy Magnesi-Om to the #2 acquisition product, driving a +162% YoY beat in new customer revenue for the franchise.
I led positioning + product marketing for MeUndies’ Ball Caddy™ mens underwear.